Oversaw narrative and sales video production for David Zwirner galleries in New York, London, Paris, Hong Kong, and Los Angeles
Responsible for $750,000 annual departmental budget, delivering new productions on time and below projected cost
Creative development and production of three new YouTube series (PROGRAM, In the Galleries, and ART+), designed to promote gallery and artist branding, striking a balance that both remains true to the austere gallery aesthetic and best practices for online video to build a committed audience
Communicated with key stakeholders across all departments (Marketing, Sales, Social Media, Operations, etc.) to ensure the successful execution of shoots, post-production, reviews, release schedules, budgets, and promotional strategy for video series and special projects
Coordinated shoots with VIPs including Fran Lebowitz and Virgil Abloh, as well as internationally acclaimed artists and artist estates including Yayoi Kusama, Gerhard Richter, Alice Neel, Josef Albers, Barbara Kruger, Carol Bove, Marcel Dzama, and Lisa Yuskavage
Hired and managed five-person in-house team, along with dozens of freelance production vendors both in New York and internationally
Organized international travel for productions, including arranging customs for production equipment, location permits, and crew transportation and accommodations
Produced full-day international live-stream initiative
298% growth in YouTube subscribers and 122% growth in views in the first ten months of new video series releases on the David Zwirner YouTube channel (February–December 2023)
SEO strategy led to new series videos appearing in top search results in both Google and YouTube searches for artist names
Gallery artists and artist estates reached out directly to commission new films in each of the new series due to the success of pilot episodes
Creative development and production of five new YouTube series (At the Museum, How to See, In the Studio, Conservation Stories, and Ask MoMA Live Q&A); many of which are still in production over two years after leaving MoMA
Optimized video programming to succeed natively across a diverse range of platforms (YouTube, Facebook, Instagram, Coursera)
Initiated successful overhaul of MoMA’s YouTube channel including new series development, video playlist organization for clarity of use, SEO optimization, and aesthetic updates
Collaborated with key internal stakeholders to ensure all new video series and special productions met and enhanced MoMA brand standards, as well as external stakeholders such as the BBC to ensure cross-branding goals were met
Coordinated shoots with VIPs including Martin Scorsese, Robert DeNiro, Leonardo DiCaprio, Jerry Seinfeld, Julianne Moore, Steve Martin, Todd Haynes, John Waters, Roxane Gay, Anna Deavere Smith, Abbi Jacobson, among others
Communicated with departments across MoMA (including Curatorial, Education, Marketing, Social Media, Operations, Security, etc.) to ensure the successful execution of shoots, post-production, reviews, release schedules, budgets, and promotional strategy for all MoMA video series and special projects
Oversaw video budget of approximately $500,000 covering series production, freelance teams, and equipment upgrades
Adapted overnight in March 2020 from traditional production unit to fully remote; directed, produced, and edited “MoMA Virtual Views,” the museum’s sole exhibition programming for first six months of the pandemic which won the 2021 Webby for Virtual & Remote: Arts & Culture
Co-curated and produced MoMA’s first online film exhibition “The City Stars”
Established monthly tracking of other museum and arts & culture YouTube channels in January 2017 to contextualize MoMA’s video growth statistics and stay informed of the latest trends in online video programming
Hired freelance producers, editors, cinematographers, sound designers, and colorists, as well as production and post-production houses for all MoMA video productions (with the exception of 2020 COVID productions during which time all videos were produced internally)
Set up MoMA event live-streams for simultaneous webcasting to YouTube and Facebook; oversaw AV department in production of live-stream events
Edited trailer for “Glorious Technicolor” film series, which screened in New York and Paris theaters
Assistant produced first three episodes in new Artist Profiles series (Yvonne Rainer, Richard Serra, and Young Architects Program 2015)
Edited social media videos for “Glorious Technicolor,” Jacob Lawrence “Migration Rhapsody,” Gilbert & George, and “Midnight in Mexico” film series
2021 Webby Award for 2020–21 special COVID programming “MoMA Virtual Views”
MoMA’s YouTube subscriber base doubled within 10 months of implementing new strategy, leading to 121.88% subscriber growth and 42.64% view growth from January 2017 to January 2018 (compared to 33% subscriber growth and 17% view growth over previous year). Increase in subscribers took MoMA from #3 subscribed museum to #1 by June 2018
British Film Institute / Sight & Sound Magazine: 4 citations for best video essays of the year in 2018 and 2019
MoMA videos embedded in The New York Times, CNN, BBC, and Newsweek, among other major publications
“At the Museum” Season One became MoMA’s first YouTube series featured in The New York Times “What to Watch” column in 2017; Season Two was featured again in 2019
2018 Shorty Award for Best Cultural Institution based on the submitted case study: MoMA YouTube Strategy
Developed and implemented a new comprehensive serial video programming strategy designed to stay true to AEI branding, maximize user engagement, and increase search results placement. The strategy optimized resource allocation, allowing a small staff to maintain daily video releases
Designed four new YouTube series (In 60 Seconds, What If, reThink Tank, and Viewpoint), many of which still remain in production
Supervised installation of new video soundstage and editing suites, identifying key needs for daily operations and keeping spaces flexible for future growth
Managed departmental budget including the allotment of a $200,000 grant for a cinema equipment overhaul
Forecast departmental staff needs and ultimately expanded team size from two to four fulltime staff
Coordinated shoots with VIPs including the Dalai Lama, Bill Gates, Tim Cook, John McCain, heads of state, senators and congressmen
Designed and produced first YouTube series for AEI, which was featured in many publications including TIME Magazine and The LA Times
Provided AV and live-stream production support for over 175 live events per year
92.6% growth in YouTube subscribers and 85.71% growth in views (July 2015–January 2017)
AEI rose from #8 subscribed think tank to #1 by a wide margin (more than twice as many YouTube subscribers as the closest competitor) and began competing with media companies in terms of subscriber count
Delivered special presentation to the AEI Board of Trustees on the success of new video programming strategy
Case study: On the morning after the Brexit vote, POLITICO Europe featured AEI YouTube content exclusively to analyze both sides of the Brexit argument